Meet Jose Benavides

My journey in

Product innovation

My journey in product innovation began over two decades ago in the heart of Silicon Valley, where I quickly learned that even the most advanced technology is meaningless if it doesn’t deeply resonate with users. As a young product designer, I became fascinated by how technology could transform lives—if it was truly aligned with what users desired.

Over the course of my 23-year career, I’ve worked with some of the most innovative companies in the world, from scrappy startups to Fortune 500 giants like Intel, eBay, and VMware. I've led product teams, driven innovation strategies, and transformed product portfolios across industries. These experiences have given me a unique perspective on how to drive innovation that’s meaningful to different markets and diverse user bases.

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Proven Success in Driving Market Leadership

Throughout my career, I’ve consistently helped organizations unlock their potential to create market-dominating products that deliver results. Here are just a few examples:

  • Turning a small startup into a market leader
    By pioneering a breakthrough experience platform, I helped position the company for acquisition with a 14x stock multiplier.

  • Revolutionizing realtor.com’s mortgage experience
    My leadership drove a 240% increase in lead growth, helping them redefine the competitive landscape.

  • Setting new industry standards at Duetto
    I spearheaded the development of a revenue strategy platform that delivered a 6.5% RevPAR index lift, establishing a new benchmark for success in the industry.

  • Breaking records for engagement and revenue at Gaia Interactive
    I rebuilt the platform from the ground up, quadrupling the design team and delivering unprecedented results in user engagement and revenue growth.

These aren’t just accomplishments—they are proof that when you deeply understand user desires and align product innovation to meet those needs, the results speak for themselves.
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Discovering The

Desire-Driven Disconnect

Throughout my career, I’ve consistently seen one major challenge holding companies back: the "Desire-Driven Disconnect." This gap between understanding what users truly desire and transforming that into market-leading innovation is why so many companies, despite their best intentions, struggle to deliver breakthrough products.

This disconnect isn’t just a missed business opportunity—it’s a missed opportunity to make a real impact on people’s lives. Companies that bridge this gap not only create products that dominate markets but also enrich the lives of their users.

That's why I developed

Desire-Driven Innovation

A proven methodology that empowers innovation leaders to deeply connect with user desires, translate that into transformative products, and lead their markets with solutions that truly resonate.

By closing this gap, companies unlock their potential to deliver products that make a difference, fostering loyalty, market leadership, and a lasting impact on the world.

I envision a world where every product is born from a deep understanding of user value, where innovation leaders can consistently create market-leading solutions that users love. I aim to elevate the standard of innovation across industries, fostering a culture of bold moves, deep customer understanding, and products that improve the lives of millions of people.

My goal is to empower a generation of leaders who intuitively grasp user needs, anticipate market shifts, and unite their organizations around compelling product visions.

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My aim through

Desire-Driven Innovation

  • Transform how companies understand and act on customer desires, empowering them to deliver products that deeply resonate with users and drive long-term loyalty.
  • Enable leaders to consistently identify high-impact opportunities, ensuring that every product decision is aligned with what customers truly want, leading to market leadership.
  • Foster a culture of continuous innovation, where organizations aren’t just reacting to trends but proactively shaping the future of their industries.
  • Raise the bar for product excellence, not just through features but by creating solutions that improve lives, inspire users, and make a lasting, positive impact on the world.
Next Steps