EXECUTIVES, FOUNDERS & DRIVEN PRODUCT LEADERS
Consistently Create Market- Leading Products That Users Truly Desire
You want to lead with highly successful products
As an executive, you've built your career by driving innovation and delivering results. Yet, in today’s hyper-competitive landscape, you're facing new challenges.
Customers are more demanding, markets are evolving faster than ever, and staying ahead feels increasingly difficult.
You know there's untapped potential in your organization and in your own capabilities as a leader. You're ready to unlock it by taking a new approach to innovation—one that consistently delivers market-leading results and sets your company apart.
Let's talk about Innovation
Many innovation leaders attempt to solve this by leaning on conventional wisdom—doubling down on market research, adopting the latest tech trends, or trying to outrun competitors with feature-packed products.
But these approaches often fall short because they don't address the fundamental issue: the disconnect between understanding your customer's core desires, and creating products that truly deliver that value. I call this the Desire-Driven Disconnect.
The key isn’t just about gathering more data or speeding up product development. It’s about fundamentally shifting how you understand and respond to user desires.
THAT'S WHY I DEVELOPED
Desire-Driven Innovation
About Jose Benavides
DESIRE-DRIVEN INNOVATION
I'm a Silicon Valley veteran with over 23 years of experience in product innovation and design. Throughout my career, I've led breakthrough product transformations for startups and Fortune 500 companies, consistently delivering market-leading results.
With years of experience and deep analysis of global successes, I’ve uncovered a powerful truth: the companies that dominate their markets can truly tap into and deliver on their customers' desires.
This insight has shaped my approach. I’ve developed the Desire-Driven Innovation framework to help executives like you apply these proven principles to consistently create products that stand out, win market share, and resonate deeply with users. My mission is to empower leaders to drive breakthrough success by aligning product innovation with what users want.
Success Stories
WHAT OTHERS HAVE SAID ABOUT OUR PROCESSES
“His process was critical in facilitating partnerships with product teams"
He is methodical in championing design practices and building user empathy in the product teams. During this time, he also established a highly collaborative design process that was critical in facilitating partnerships and deep engagement with product teams.
"His processes delivered higher quality solutions"
"He immediately improved the design culture dramatically. He executed processes to increase collaboration and enhance the design team's skills to deliver higher quality solutions."
“Working with Jose has been the most fulfilling experience I've had in my career so far”
"When looking back to those years under Jose's leadership, I believe it has been the most fulfilling experience I've ever had in my career so far. As a mentor, he encouraged me to step out of my comfort zone to tackle the challenges that brought me to the next level. I wouldn't be a design leader like I am today without Jose's influence throughout the years."
Articles & Resources
Feature Overload is Killing Your Product Innovation
Feature Overload is Killing Your Product Innovation.→ You’re adding more features to keep up with competitors→…
The Future of Innovation Isn’t About Tech—it’s About Desire
Let’s get one thing straight: The companies that will dominate the next decade won’t just be…
The Desire-Driven Innovation Blueprint
Discover how aligning your products with core customer desires can spark breakthrough innovation, transform your product vision, and drive market dominance.
Achieve Breakthrough Product Success By Leveraging Desire-Driven Innovation
Learn My Proven Desire-Driven Innovation Framework: A simple yet powerful approach to align your products with what customers truly desire, so you can lead your market and drive breakthrough growth.
