FOR EXECUTIVES & PRODUCT LEADERS
Achieve Breakthrough
Product Success
By Leveraging
Desire-Driven
Innovation
Don’t Let Another Day Pass Without Creating Products That Truly Resonate
(and stop missing the opportunities to lead your market).
Learn My Proven Desire-Driven Innovation Framework: A simple yet powerful approach to align your products with what customers truly desire, so you can lead your market and drive breakthrough growth.




IN THIS FREE MASTERCLASS TRAINING YOU'LL DISCOVER:
PRESENTED BY:
Jose Benavides
I'm Jose Benavides, and for over 23 years, I've been at the forefront of product innovation in Silicon Valley. From transforming startups into market leaders to driving breakthrough innovations for Fortune 500 companies like Intel, eBay, and VMware, I've seen firsthand what separates true innovation leaders from the rest.
What I've discovered is that the key to consistent, market-dominating innovation isn't just about having the right processes, talent, or technologies. It's about addressing what I call the Desire-Driven Disconnect – the critical gap between understanding your customers’ core desires and turning those insights into products that don’t just function, but deeply resonate and deliver undeniable value.

jose@leadersofinnovation.com | Pinnacle Systems DBA Leaders of Innovation is an innovation strategy educational and consulting company. We do not sell a business opportunity, “get rich quick” program or money-making system. We believe, with education and the right tools, executives and product leaders can transform their business, market and industry, but we do not guarantee success in our services or content. We do not make earnings claims, efforts claims, or claims that our training will make you any money or deliver business success. All material is intellectual property and protected by copyright. Any duplication, reproduction, or distribution is strictly prohibited.
Any sales figures referenced are my personal sales figures or those of our most exceptional clients. Please understand my results are not typical, I'm not implying you'll match them nor am making any claims or defining expectations of your potential future success. These references are for example purposes only. Your results will vary and depend on many factors ... including but not limited to your background, experience, and work ethic. Our MAIN outcome is related to helping people create highly successful products that their users truly desire. We don't promise ANY financial or business result as this is dependent on a lot of factors that have nothing to do with our work. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT attempt to work with us.